Sandra Sdraulig AM is a lawyer with more than 20 years of experience as a film and TV executive in both the commercial and cultural sectors of the Australian film, TV and digital media industry. She currently runs Through the Roof: Executive Coaching for Women. Previously, she was the producer & presenter of Friday on My Mind, a weekly live interview program where practitioners across film, TV and new media discussed their work, ideas and career trajectories. Sandra was formerly the CEO of Film Victoria (2002 to 2011); Artistic Director of the Melbourne International Film Festival (1996-2000); Film Distribution & Marketing Manager for Palace Entertainment and Distribution Manager for the Australian Film Institute. She has also been a Board Member of the South Australian Art Gallery and the Adelaide Festival of the Arts. Sandra has had a long-standing association with the Adelaide Film Festival, having developed the original plan for its establishment in 2001. In 2012 she was awarded an Order of Australia for her contribution to the Australian film and TV industry.


Andrew Mackie and longtime business partner Richard Payten have released more than 200 films and generated over $300 million at the box office. The films they have acquired and distributed have won 7 Palme d’Ors and been nominated for 48 Academy Awards, and include The King’s SpeechBoySamson & DelilahBaliboAn EducationThe White RibbonStrictly Ballroom, Look Both WaysGood Night And Good Luck, Volver, Secrets & Lies, Dead Man, AmourQuartet and Rabbit Proof Fence. In 2007 he and Payten co-founded independent distributor Transmission Films, alongside the Oscar-winning production company See-Saw Films (The King’s SpeechShameTop of the Lake.) Prior to Transmission, they were Joint Managing Directors of Dendy Films. As an Executive Producer his credits include TracksOyster FarmerCandyMary And Max, Charlie & Boots and The Eye Of The Storm. Andrew joined the AFF Board in 2014.


As a Partner with PwC, Maria leads the Adelaide People Business focussed on the provision of taxation and HR related services associated with employment. Whilst having a background in general taxation and broader business advisory, Maria has specialist expatriate tax technical skills and extensive experience dealing with multinationals in relation to their global workforce. Maria has focused on these areas for 17 years whilst based in PwC’s London, Sydney and now Adelaide offices. Maria has extensive experience in working with clients across a number of industries including the entertainment and media industry, given the movement of its workforce across jurisdictions. Maria has also been a contributor to PwC’s annual Outlook publication focussed on outlining global trends in the media and entertainment industry. Maria joined the AFF Board in 2014.


Martha Coleman brings with her extensive domestic and international experience in both physical and executive production of films and television. Her producing career began with the pivotal multi-award winning film Praise (Fipresci, TIFF, 1999). From 2001 – 2009 Martha was based in London, where she was head of development at Icon and head of creative affairs/Executive Producer at Newline/EFD joint venture company Material Entertainment. In 2009 Martha returned to Australia to take up the role of head of development at the newly formed federal agency Screen Australia, where she was responsible for the strategic direction of the department and sat on the production investment and producer offset committees until she left in 2014 to return to producing. Martha is working on a number of film and television projects with a range of production and marketplace partners. Martha joined the AFF Board in 2014.


Sandy is passionate about Adelaide’s ongoing journey to become a creative city. Having worked in the city for more than 20 years in senior Management roles, she is a successful activation and cultural strategist and has fostered, promoted and developed some of Adelaide’s rich cultural experiences including the Adelaide Festival, WOMADelaide, Adelaide Film Festival and the Australian International Documentary Conference. She was the CEO of the Adelaide Fringe (2006-2010) and the Executive Producer of the Adelaide Festival of Ideas 2011.

With a strong belief that Adelaide can become one of the great magnet cities of the world she will actively strive to attract more visitors, more residents and more businesses. Sandy is committed to ensuring Adelaide is a progressive, dynamic, sustainable and smart city.

She served 3 years as the General Manager for City Culture & Community Services for the City of Adelaide before returning to the Arts as the General Manager & Producer for the renown Windmill Theatre Company. She is also Chair of the South Australian Writers Centre, board member of Adelaide Festival of Ideas, the Arts Industry Council of South Australia and Women with Latitude community choir.